Do you need an SEO expert? A Guide from Google
An SEO (“search engine optimization”) expert is someone trained to improve your visibility on search engines. By following Google’s guide, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.
Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies
Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of Google’s guide and specifically these resources:
- Google 101: How Google crawls, indexes and serves the web
- Google Webmaster Guidelines
- How to hire an SEO
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
For a detailed rundown on the need for hiring an SEO and what things to look out for, you can read Google’s Help Center article “Do you need an SEO”.
Other Helpful SEO Resources from Google:
Based in Austin, TX, Bound By offers a variety of digital marketing services, including SEO, to our clients. We offer a free consultation and can discuss the best plan of action based on your individual business needs. Let’s talk about your project!
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