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Content Marketing Services

Content marketing helps increase rankings, drive new website traffic, engage prospects, and nurture your existing clients.

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. (Source: Content Marketing Institute)

How content marketing can help grow your company.

Content marketing is one of the most practical, effective, and useful marketing strategies today. Let these benefits from convince you:

  • More on-site content. It may seem like a simple observation, but more time spent on content marketing means you’ll have more content on your site. That means your customers will have more reasons to stick around, more opportunities to become familiar with your brand, and more trust, which will lead to higher conversion rates.
  • Higher visibility in search engines. Every new post you add to your blog is another page that Google’s going to index. More pages doesn’t always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries.
  • Higher domain authority. Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust of your site. If that content earns more inbound links from external sources, your website’s domain authority will increase even further. A higher domain authority correlates strongly with higher search rankings, so the more quality content you produce, the more organic search visibility you’ll stand to gain in all areas of your site.
  • More social traffic (and followers!). Syndicate your content on your social media platforms for increased exposure. If you do this, more users will see and read your material–plus, users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers. Over time, you’ll earn more and more followers for your brand on social media, and more traffic from social media as a result.
  • Increased conversion potential. Your primary objectives with content are to engage, inform, help, and bring value for your readers. Once that’s taken care of, you can use any remaining space you have to pitch one of your products or services. If done tactfully, you can easily increase the number of conversions you get.
  • Improved brand reputation. When people read your material, they’ll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they’ll think more highly of your brand. Furthermore, if they see your content published on external sources and showing up on their social newsfeeds, they’ll perceive of you as a more trustworthy, established thought leader in the industry.
  • Decreased marketing costs and compounding value. Content marketing only costs time. It’s incredibly cost-effective, and even better–it offers compounding returns. Your first few months of a content marketing strategy might not yield much in the way of results, but your next few months will start to see growth. The few months after that will see more growth. By the time you’re a few years in, your return could easily quadruple your investment (or more), consistently.

Let’s talk about your project! Request more information or call (512) 487-1000

Content marketing solutions we offer to help grow your business.

Content Marketing Calendar

We'll help identify content that matches your target audiences, pull relevant keyword research, and map that out in a content marketing calendar.

Content Creation

Don't have the internal resources to create blogs, infographics, or even video? We can help with both the ideation and execution of your oontent needs.

Content Distribution

Don't just publish your content and walk away. We can help get your content in front of reader's eyes with social sharing, paid advertising, email distribution, and more.

Content Offer Creation

Content marketing is designed to attract prospects to your website. Content offers are designed to convert those prospects from readers to leads.

Content marketing results for real clients.

Through content marketing and SEO best practices, Bound By increased organic website traffic by 190% YOY (~13k vs. ~4k) for Central Texas Animal Hospital in Pflugerville, TX. Central Texas Animal Hospital

Increase in Organic Traffic YOY

  • HubSpot
  • Google Partner
  • Google Analytics

We offer a free consultation and can discuss the best plan of action based on your individual business needs.

Let’s talk about your project! Request more information or call (512) 487-1000

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Located in Austin, Texas, Bound By is a custom web design, Wordpress development and digital marketing agency.
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