Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. Businesses leverage digital channels such as search engines (paid and organic), social media, email, and other websites to connect with current and prospective customers. Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
With millions of people surfing the web daily, digital marketing can help you cut through the clutter and jump-start your website and your business. It is all about visibility. As the digital landscape continues to evolve and more and more businesses are competing for your potential customers, it’s become increasingly important to integrate a digital marketing strategy into your business plans. Driving potential customers to your website through inbound marketing – including organic search (SEO), paid advertising (PPC), content marketing, social, email – can make your online presence one of your best marketing channels. At Bound By, our team of digital marketing strategists will work with you to develop a digital marketing solution to obtain more clients, improve customer retention and help build success within your industry.
Through highly targeted shopping campaigns, Bound By was able to help grow a local e-commerce business’ online revenue from Google Ads by more than 300% YoY ($550k vs. $130k). In the same period, we were able to improve organic rankings by more than 60% which drove a 63% increase in revenue from organic search ($1.78m vs. $1.1m).
Through SEO & Google Ads, Bound By was able to help a local real estate & technology company increase their total lead volume by 80% YoY (900 vs. 500).
Within 6 months of kicking off our SEO & Google Ads engagement, Bound By was able to increase total lead volume for a local landscaping company by more than 150% – growing organic traffic by more than 90% during that time.
With a two-pronged approach of both SEO & Google Ads campaign management, Bound By helped a local Austin, TX builder increase Search Visibility by 481.44% - driving a more than 50% YoY increase in organic traffic. In addition to organic traffic growth, Bound By also doubled total lead volume in the first year of our engagement through strategic paid advertising on Google Ads.Local Builder
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