Design isn’t decoration. It’s the first thing people notice
and the last thing they forget.
It takes 50 milliseconds for visitors to decide if they’ll stay or leave (Google/Behaviour & Information Technology study) — more urgent, design-specific That means your design is doing a job whether you’ve thought about it or not. The question is whether it’s helping or hurting.
A site that looks dated, loads slowly, or confuses visitors doesn’t just look bad — it costs you business. Every day, quietly, without you knowing.