Bound By
- Say Hello (512) 487-1000
Your online store has one job: sell. The platform, the design, the features — all of it serves that outcome. Everything else is a distraction.
Since 2001, we’ve built ecommerce stores for businesses in Austin and beyond. We’ve learned that the right platform comes down to three things: what you sell, how you sell it, and where you want to be in three years. Answer those clearly, and the technical decisions follow.
Building an online store means choosing where your products live and how customers buy from you. Most of our work falls into one of three paths:
WooCommerce Store
The open-source ecommerce platform built on WordPress. Full control over every detail: hosting, data, features, checkout. You own the store and the customer relationship. Best for businesses that want flexibility and aren't afraid of the most capable tool in the room.
Learn More Shopify Store
The hosted platform that handles servers, security, and updates so you don't have to. Fast to launch, predictable monthly cost, straightforward to manage. Best for businesses that want simplicity and a reliable platform without the upkeep.
Learn More Custom Store
Built from scratch when your business doesn't fit inside a standard platform. Complex product configurators, unique checkout experiences, integrations with systems you've been running for years. Best for businesses with requirements no off-the-shelf platform can meet.
Learn More Store design — how it looks, how customers browse, how checkout feels — runs across all three. Every store we build is designed for your customers and your products, regardless of what it's built on. We help you figure out which foundation makes sense.
Why It Matters
A bad online store doesn’t just lose sales — it loses trust. Slow product pages, a checkout that asks for too much, a search bar that can’t find your own products, a mobile experience that pinches and zooms. Every friction point tells a customer the same thing: *these people aren’t serious.*
A good ecommerce store does the opposite. It makes buying feel obvious.
The store we build for you will:
- Load product pages fast and work on every device
- Keep checkout simple — fewer fields, fewer steps, fewer abandoned carts
- Give you control over products, inventory, and orders without a developer
- Scale with your catalog — add 50 products or 5,000 without rebuilding
Friction costs you money
Baymard Institute research on cart abandonment found that a complicated checkout alone causes 17% of lost sales — and the average abandonment rate sits at 70%. That's seven out of ten customers who were ready to buy and walked away. Every unnecessary field, every extra click, every second of load time costs you real revenue.
How We Deliver It
WooCommerce Store
Businesses that want full ownership of their ecommerce platform. You control the hosting, the data, and every feature — nothing is gated behind a plan tier. WooCommerce runs on WordPress, which powers over a third of the web. It's open source, so we can customize anything: product pages, checkout logic, shipping rules, subscription flows, membership portals. If you can describe it, we can build it. After launch, you manage products and orders yourself — or we handle it for you.
Learn More Shopify Store
Businesses that want a maintained platform without managing servers or security updates. Subscribe, set up, and sell. Shopify handles hosting, payment security, and 24/7 support. We handle the design, theme customization, app setup, and anything else that makes your store look and work the way you want. Fast to launch, straightforward to run.
Learn More Custom Store
Businesses whose selling process doesn't fit inside a standard platform — custom product configurators, unique checkout experiences, integrations with existing systems. When your business model doesn't map to WooCommerce or Shopify, we build from scratch. This is development built around your exact requirements, not adapted to fit a platform's assumptions.
Learn More We truly enjoyed working with Jason and Luke at Bound By. Our new website is fantastic and we could not be more pleased with the process and results. We appreciated the transparency involved in setting us up at a level of self-mainanence on the site that we are comfortable with, but are grateful to know if we need anything out of our scope, you are just a quick email away! Thanks guys!- Architerra
Not sure which platform fits?
We’re in Austin. You can meet us.
