Content marketing that works starts with what your customers are actually searching for — then delivers answers worth reading. We’ve been doing this for Austin businesses since 2001, back when a blog post was still called a “web log.” We know the difference between content that ranks and content that just exists.
Content is the engine under your SEO. Without it, Google has nothing to rank — pages that don’t answer anyone’s questions. Most content marketing gets built backward: someone decides what to say, writes it, and hopes. The right order: find what people search for, then create the answer. It sounds obvious. Most businesses skip it. Get the order right and content compounds — a post from 2026 still generating leads in 2028.
Through highly targeted shopping campaigns, Bound By was able to help grow a local e-commerce business’ online revenue from Google Ads by more than 300% YoY ($550k vs. $130k). In the same period, we were able to improve organic rankings by more than 60% which drove a 63% increase in revenue from organic search ($1.78m vs. $1.1m).
Through SEO & Google Ads, Bound By was able to help a local real estate & technology company increase their total lead volume by 80% YoY (900 vs. 500).
Within 6 months of kicking off our SEO & Google Ads engagement, Bound By was able to increase total lead volume for a local landscaping company by more than 150% – growing organic traffic by more than 90% during that time.
We don’t write content in a vacuum. The same team handling your Search Engine Optimization is the team writing your content — keywords don’t get handed off in a spreadsheet and forgotten. The same team running your [Google Ads](/services/digital-marketing/google-ads/) knows which topics convert, so your content budget goes toward what actually drives leads.
And because we build and manage WordPress sites, content and technical SEO aren’t separate conversations. If your site is slow or your pages aren’t being indexed, the best content in the world won’t save you. We handle both sides of that.
