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Google Ads

Where to Redeem Your Promo Code on Google Ads (w/ Screenshots)

Google and it’s partners sometimes distribute promo codes for Google Ads. These promotional offers can be used to redeem ad credits that gets applied to your Google Ads account. If you’re new to Google Ads, it can be cumbersome to redeem your promo code, so here’s a quick guide on where to redeem your promo […]

FAQs: COVID-19 Ad Credits for Google Ads Small and Medium-sized Businesses

On March 27, 2020, Google announced an $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers during the COVID-19 pandemic. Of that $800+ million total, Google is giving SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 […]

Navigating Your Google Ads Campaigns Through COVID-19

As communities respond to COVID-19, Google Ads knows that this time presents unique challenges for businesses. Below are some considerations from the Google Ads team as you evaluate your ads and adapt to dynamic market conditions. Evaluate your ads Consider your context and tone. Make sure you’re sensitive to how certain words may make your […]

Google Ads Optimization Score: What Is It & How Is It Calculated?

Google is on a constant quest to help you maximize the results of your Google Ads campaigns. Why? Your success = more advertising dollars for them. To help with this, Google Ads rolled out their automated “optimization score”, along with recommendations on how to improve your score, based on performance history, campaign settings, and Google […]

Google Ads Glossary: 20 Common Terms to Know

Don’t know what a term means? See definitions of common Google Ads features and concepts via this basic Google Ads glossary. Ad group Ad position Ad Rank Campaign Click Contextual targeting Cost-per-click (CPC) Daily budget Dashboard Destination URL Display URL Final URL Google Account Google Ads Impressions Keywords Landing page Maximum CPC bid Quality Score […]

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